Dr. Emad Masoud is an associated professor in marketing. he is a senior training and development leader with extensive experience working with all organizational levels creating, promoting, and delivering training solutions designed to support the organization's business plan with 20+ years of experience in Academe and Industry, providing marketing consulting and training services, including measuring and improving the quality of services, customer satisfaction surveys, mystery shopping, marketing strategy, research consulting, competency-based management, Brand Management, Digital marketing, and preparing marketing plans. Certified CIM with Associated in Marketing.
Dr. Emad is passionate about creating an interactive and enjoyable business environment that supports learning. He helps organizations in the Middle East achieve sustainable competitive advantages in customer service by assisting them to get a better view of the customers they serve and better align their organization with responding to these needs. Improving the quality of your customer service requires commitment and consistent effort from everyone, including customer service consultants. Creating a product or service that is unique in the eyes of the customer is becoming increasingly difficult in today's competitive environment. Therefore, more companies are relying on services to achieve competitive advantages.
Outstanding service companies share some basic similarities but customize systems, structures, management styles, and employment practices to suit their strategic goals. During the last fifteen years, he consulted in various industries. He provided marketing consulting and training services, including measuring and improving the quality of services, customer satisfaction surveys, mystery shopping, marketing strategy, research consulting, competency-based management, Brand Management, Digital marketing, and preparing marketing plans.
In his role as a customer service consultant acts as an objective organizational catalyst to ensure that the voice of the customer is captured correctly and heard throughout the organization so that business operations, people, and supporting processes work together to deliver value. The results are improved service, strengthened customer loyalty and retention, increased employee commitment, and higher profitability, altogether a sharper customer focus for a sharper competitive edge.
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